Information about all important marketing key concepts
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, …
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Marketing management marketing management is the practical application of marketing techniques. Is the analysis, planning, implementation and monitoring of programs designed to create, build and maintain mutually beneficial exchanges …
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Database-assisted marketing management involves choosing target markets that not only get new customers but also retain the existing ones.
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