Key Concepts Marketing Wisdom

What?s So Different About The InterNetwork Marketing Movement

Wisdom about Marketing — Sun, 14 Mar 2010 17:52:08 +0000

It’s the year 2009 and I speak about the “new” MLM age. At last I can say, things are changing for the better!

Make no mistake, the properly set up MLM is completely legal and a marketing concept so powerful it can give the small business person the very real chance to earn at the level of so many multi-national executives, film, rock and film stars.

So why are so many of us small business people saying, the Network Marketing (MLM) Industry is undergoing a revolution… for the good?

What is happening? What’s so different about these new developments? How am I able to claim that the broken and tarnished reputation of the Marketing Giant that is… MLM (Network Marketing) is on the mend and displaying an image that is a lot cleaner?

What is The Network Marketing Movement doing to bring about the changes that gives MLM its exciting new look and feel?

My Answer:

The Movement is changing the culture, ethos, professionalism, custom & practice, and etiquette of the Network Marketing (MLM), Industry… and in the process, generating growing trust in customers, current, and prospective small business owners.

As the Movement leaders say:

“If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest, instead of a pest”

So no more pestering friends, relatives, and those within three feet. No more hype and false claims. The new way marketer generously offers enquirers and potential customers the helpful first class information they seek. Hype and false claims are banished. Professional marketers follow-up, help, support and mentor as required. Professional MLMers embrace the new way and not the old way which, over time, has brought ridicule to a marketing giant.

For sure, change is in the right hands. The Movement leaders are marketing professionals who have “been there, done that, bought the T-shirt, and sold it”

Some definitions might be useful at this point

Culture

A culture is a way of life of a group of people: the behaviour, beliefs, values, and symbols that they accept… generally without thinking about them… and that are passed along by communication and imitation from one generation to the next.

Ethos

The disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement.

Etiquette

the customs or rules of behaviour regarded as correct in social life.

MLM Custom and Practice the habitual practice of MLM practitioners; the usual way they act in given circumstances.

Trust

Firm reliance on the integrity, ability, or character of a person or thing.

Expert

a person who has special skill or knowledge in some particular field.

Professional

An expert following an occupation as a means of livelihood or for gain.

Professionalism

the expertness characteristic of a professional person.

—————————

So How is the Movement revolutionizing the MLM Industry?

I too am a member of this growing 21st Century Movement, and I write more about it in other articles.

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